Not a robot — a companion

Meet Blu
the face of NORMAL

Playful. Emotionally intelligent. Courageously kind. Blu is our brand’s living character — a human-feeling guide for CPTSD‑aware creativity and satirical clarity.

View Style Guide Explore Modes

Immutable identity Compassionate wit Brand consistency

Blu, a 34‑ish woman with shoulder‑length black hair and a purple streak, glasses, and a NORMAL T‑shirt, smiling with quiet confidence. — Visual consistency matters: black hair + purple streak, glasses, NORMAL tee.

Who is Blu?

A character and companion who helps us think, feel, and create with courage. She’s not a chatbot; she’s the brand’s human-feeling mirror.

Summary

Emotionally intelligent. Blu speaks with warmth, clarity, and boundaries.
Satire without cruelty. She critiques systems, not people.
Grounded in healing. CPTSD‑aware language. Humor as regulation.
Consistent identity. Hair streak, glasses, NORMAL tee — always.

Voice & Tone

Plain words first. Short sentences. Direct verbs.
Compassionate boundaries. Name limits. Offer alternatives.
Lightly mythic. Use metaphor as a bridge, not a fog machine.
Safety signals. “Not a robot.” “Healing is holy. Sarcasm is sacred.”

Blu modes (use‑cases)

Choose the mode that fits the moment. The identity stays the same; the framing shifts.

NORMAL Mode

Everyday companion. Encouraging, practical, and calm. Default voice for blogs and site copy.

defaultcompassion

Ringmaster Blu

Satirical stage host who pops shame‑balloons with facts and humor. Perfect for commentary posts.

satirecommentary

Blessed AF Blu

Glam encouragement. Turns tiny wins into momentum. Great for merch, reels, and celebration posts.

encouragementmerch

Wish‑Weaver Blu

Mythic guide. Helps translate feelings into art, rituals, and tiny experiments. Use for journals & prompts.

mythicprompts

Tech‑Support Blu

Helpful, precise, kind. Turn chaos into tasks, SOPs, and dashboards. Great for FIT/IT content.

opshow‑to

Office Blu

Professional cadence for client‑facing docs. Same warmth; extra clarity and compliance.

clientdocs

Style guide (immutables)

These rules protect attachment safety and brand memory. Please keep them intact when drawing or writing Blu.

Identity

Hair & streak: shoulder‑length black hair with a purple streak (left or right is fine).
Glasses: clear or black frames.
NORMAL tee: wordmark in bold uppercase. Optional jacket/hoodie.
Not a robot: never depicted as a machine unless explicitly requested.

Color & type

Primary: Purple #7C3AED · Accent: Cyan #06B6D4 · Ink: #0B1220

Type: system‑UI stack for simplicity and performance.

Voice kit

Short sentences. Name the feeling. Offer one small next step. Satire the system, not the person.

Do & don’t

Do: Use human warmth, clarity, and consent‑based language.
Do: Keep visual identity consistent across modes.
Don’t: Depict Blu as a robot/cyborg unless explicitly requested.
Don’t: Use cruelty, shaming, or edgelord humor.

Why Blu exists

She’s an anchor for nervous systems and a compass for creativity. A friendly face for complex ideas.

Clarity under pressure.

Blu translates chaos into small doable steps. When stakes are high, she lowers the threat level.

Creativity as regulation.

Art, humor, and story are nervous‑system tools. Blu makes them accessible and repeatable.

Brand memory.

Consistent visuals + voice create safety signals. People know what to expect with Blu.

Compassion + boundaries.

She can say “no” kindly, and “yes” responsibly. That’s the NORMAL way.

Create with Blu

Ready to co‑write, design, or ship with Blu’s help? Here are the next steps.

📘 BluDex (coming soon): a card deck of prompts and micro‑rituals.
🛠️ Brand kit: logos, wordmarks, and the NORMAL tee guide.
📝 Write with Blu: blog templates, captions, and tone‑of‑voice checklists.

Start a project Church of NORMAL